How it works: The VOCWOM process begins with an in-depth interview to pin-point the client's market segment. VOCWOM's team conducts detailed research to map the relevant product categories. We then analyze the social media, refining topics, authors & speakers, location, keywords, and vendors which are typical to the specified market category. We translate this into a strategy and action plan, along with tools for implementation. Finally, the client firm can decide to manage social media with their own in-house team, or to utilize our project leaders to manage social media for them.
In just a few years, online social media (Web 2.0) has changed the way companies do business. Social media has become an essential tool in every marketing strategy – from passive monitoring of conversation within the specific product market to pro-active activities. VOCWOM's unique social media methodology within the B2B environment enables efficient, effective interaction with the relevant professionals, potential partners and clients.
The unique service VOCWOM offers to its customers includes a 6 months project in two main stages. During stage 1, we will conduct a research, analyzing the professional social media landscape with regard of the target market and goals set for the project. In stage 2, VOCWOM will actually execute the social media strategy as an outsourced service.
A typical project includes the following:
Listening to conversations/discussions
- Participate in discussions
- Initiate discussions
- Form a discussion group
- Join though leaders to the activities
- Load content – Wikipedia, Webinars, Presentations, videos….
- Promotion – web site, events, articles, content…
- Generate leads
- Measuring social media activities and results
During a project, VOCWOM will submit a monthly summary report of all VOCWOM's social media activities. The report will include social media initiations, wherein VOCWOM initiates conversations and networking, creating groups, wikis, posts and other proactive social media tasks.